Macy Baker
I help bold ideas become profitable companies.
Creative vision is powerful.
Without clarity, structure, and discipline, it can stall.
I work with founders and teams to define a brand sharp enough to stand out and build the marketing systems that turn that distinct point of view into measurable growth.
I don’t separate creativity from revenue. I connect them.
Present + Previous Work
How I Can Support You
Bold idea → Clear position → Structured system → Profitable growth
01
Brand Definition + Positioning
I’ll help you clearly define:
• What you stand for
• What makes you distinct
• Who you’re actually building for
• How your offer supports your position
This is where your instinct becomes strategic clarity.
02
Build the Systems
I design the marketing architecture that connects:
• Brand narrative to channel strategy
• Pricing and packaging to positioning
• Paid, organic, and partnerships into one ecosystem
• Performance metrics directly to revenue
This is where your creativity becomes operational and profitable.
03
Lead the Execution
I step in to:
• Align teams around a clear brand position
• Guide campaign and channel strategy
• Establish KPIs and reporting frameworks
• Translate vision into disciplined execution
This is where vision becomes sustained growth.
Creative vision deserves structure.
Bold ideas don’t fail because they aren’t interesting.
They fail because they aren’t aligned, operationalized, or sustained.
I bring the creative conviction and the operational discipline to scale it.